Tag Archives: event

Video Startups Present at NY Video

25 Nov

Four video startups presented at NY Video hosted by Steven Rosenbaum of Waywire at the AOL office on November 21, 2014.

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Videum uses videos and translation technology to make health and medical information universal. Videum has about 5,000 educational videos that are translated by humans and Google or Bing into 72 languages reaching 87 countries.

“There’s quite an appetite out there for health content,” said President and CEO Paul Dinsmore. “Health care content is bigger than celebrity news.”

The company plans to make revenue through a B2B and B2C and syndicate with advertising.

IMG_4093.JPGWith Magisto users can do something with the videos and photos sitting on their phones, a phenomenon the VP Marketing Communications calls a “national crisis.” The app uses artificial intelligence and algorithms to automatically select the best moments of footage to make a video with customized styles and music in a few minutes.

“We are passionate about the idea that people can be storytellers,” said Paula Batson, VP Marketing Communications. “You can take that data and turn it into movies that have emotion and can touch people you want to share with.”

More than 5,000 videos have been made with the app and shared on social media and through email. Magisto is working with brands to enable them to portray their message through users’ stories and also have a freemium model for the consumer.

Thrive uses video to eliminate the need to open 10 tabs to research one activity. The Thrive team creates premium movie content about four themes – travel, music, culture and fashion. One video features Breakneck, a hike in Cold Spring, NY, showing how to get there, what’s it’s like when you’re there and what other people have to say about it.

Their revenue model is to work with sponsors to support a certain amount of videos and eventually have e-commerce, like selling activities. They plan to launch the site in early February.

IMG_4091.JPGVideolicious makes it simple to create professional videos in minutes. Many clients are TV stations, newspapers and branding firms. With the app, users can create packages quickly by adding b-roll and sounds bites from videos they have already taken. Co-founder/CEO Matt Singer said Videolicious does not replace premium video, it creates more types of quality video in the middle of the spectrum.

GOTHAMEDIA panel discussion: Is print dead?

7 Nov

I’ve been blogging a lot lately, but I was a journalist first! I’ve written for several newspapers in NY and my college state, Delaware. So I really enjoyed hearing some big personalities from the industry battle this one out. Of course, I think both print and digital are valuable to readers – I read hard copies of magazines and books and I also find news on the Internet. But the bigger question is whether they are valuable from an economic standpoint.

Is print dead? A group of experienced media professionals tried to answer this question at a Gotham Media event at the Frankfurt Kurnit Klein + Selz PC law office last week. They agree print advertising revenue is declining, but the industry is still alive. The more contentious point was how to sustain the traditional magazine and newspaper industries.

It’s difficult to get a good sense of the pulse of these businesses. The magazine industry is at a 1.5 billion gross audience as of September 2014, up from 1.3 billion last year, according to the Association of Magazine Media. Martin Nisenholtz, founder of New York Times Digital, said their audience has expanded internationally.

The rise in numbers results from a larger digital audience. Mobile web use has risen 90% and more users are watching video and reading magazine digital editions.

With the movement toward digital, companies are trying to figure out the economics of their industry. According to Jonathan Knee, Senior Advisor at Evercore Partners and Co-Director at Columbia University School of Business’ Media Program, newspapers have 20% margins, which is good, but not as good as the glory days of 40% margins. It’s no longer enough to completely satisfy Wall Street.

Many longtime companies think the solution is to split up print and digital. Publicly traded companies Tribune Co., EW Scripps, Gannett and Journal Communications all had some type of division in the past few months.

Read the rest at Office Lease Center’s blog: http://bit.ly/1EbBwqK