Four video startups presented at NY Video hosted by Steven Rosenbaum of Waywire at the AOL office on November 21, 2014.
Videum uses videos and translation technology to make health and medical information universal. Videum has about 5,000 educational videos that are translated by humans and Google or Bing into 72 languages reaching 87 countries.
“There’s quite an appetite out there for health content,” said President and CEO Paul Dinsmore. “Health care content is bigger than celebrity news.”
The company plans to make revenue through a B2B and B2C and syndicate with advertising.
With Magisto users can do something with the videos and photos sitting on their phones, a phenomenon the VP Marketing Communications calls a “national crisis.” The app uses artificial intelligence and algorithms to automatically select the best moments of footage to make a video with customized styles and music in a few minutes.
“We are passionate about the idea that people can be storytellers,” said Paula Batson, VP Marketing Communications. “You can take that data and turn it into movies that have emotion and can touch people you want to share with.”
More than 5,000 videos have been made with the app and shared on social media and through email. Magisto is working with brands to enable them to portray their message through users’ stories and also have a freemium model for the consumer.
Thrive uses video to eliminate the need to open 10 tabs to research one activity. The Thrive team creates premium movie content about four themes – travel, music, culture and fashion. One video features Breakneck, a hike in Cold Spring, NY, showing how to get there, what’s it’s like when you’re there and what other people have to say about it.
Their revenue model is to work with sponsors to support a certain amount of videos and eventually have e-commerce, like selling activities. They plan to launch the site in early February.
Videolicious makes it simple to create professional videos in minutes. Many clients are TV stations, newspapers and branding firms. With the app, users can create packages quickly by adding b-roll and sounds bites from videos they have already taken. Co-founder/CEO Matt Singer said Videolicious does not replace premium video, it creates more types of quality video in the middle of the spectrum.